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Use Multiple Marketing Methods in Your Affiliate Marketing Business
from: Deb St. George - MarketingSalesCopy.comThere are various ways to promote your products and to advertise your affiliate marketing business and it may take some trial and error to find the right method or methods that work well for you. Try not to use only one method, at least at first, because it may take some time to see which methods bring the most revenue.
Marketing Methods
You are probably already familiar with many of the popular Internet marketing methods used in affiliate marketing today but we’ll name a few of them here.
Pay Per Click Advertising (PPC) This is when you, the advertiser pay a certain amount of money every time someone clicks on your ads. Different keywords cost various amounts of money per click. Marketers bid on the keywords they want to run ads for.
Forum Marketing – You join online discussion forums that are dedicated to your niche. You post relevant comments, and you may ask and answer questions. The key here is to get known as an expert in your niche. While you don’t openly market your products here, you include a link in your signature line that leads back to your website or product sales page.
Article Marketing – You write articles or pay others to write them and submit them to article directories. The articles contain information relevant to your niche and depending upon the article directory, you either include links in the body of your article or in the resource box at the end of your article.
Email Marketing – This is not a very viable option without a website of your own but it can be done. With email marketing, you collect email addresses from those interested in your niche. Most of the time this is done by offering something of value, usually free, to subscribers. You might offer an ecourse, ebook, or a newsletter. Interested parties type in their name and email address and they receive whatever it is you have promised. If they have also agreed to receive subsequent emails from you, you can then send out periodic emails to your list advertising your product or promoting a special price on your product .
Test Your Marketing Methods
In order to know which marketing method or methods are working best for you, you’ll need to test them and track where your sales are coming from. Sometimes, marketers do what is known as split testing. An example of split testing would be when the affiliate marketer is offering the same exact product through two or more marketing methods. Then the marketer will track where the sales are coming from and have a clear sense of which method is working best. You will likely need to perform testing throughout your affiliate marketing career to stay on top of the game.
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