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Clickbank Terminology to Know Before Signing On
from: Deb St. George - MarketingSalesCopy.comThere is almost always some degree of a learning curve involved when you move on to something new. The same can be said of Clickbank. When you are new to Clickbank, the vocabulary can be more than a little bit confusing. If you take the time to find out what various terms mean and what they mean for you, you will find a much more profitable and less bewildering overall Clickbank experience.
Publishers
Clickbank publishers are those who have digital products that they wish to sell. You do not have to be a publisher or a promoter. You can do both with Clickbank. You need to understand though that publishers are the ones who create the products that are being sold as this can be confusing in the beginning when faced with so many different, and sometimes unfamiliar terms.
Recurring Billing
This is a good word for publishers and promoters alike. Recurring billing refers to monthly subscriptions that pay once a month. If you offer or promote a membership type of product that requires payment once a month, Clickbank will handle all the details for you. You only need to sit back and wait to receive your profits.
Promoter
While this may seem like such a simple term it can be confusing. Not everyone who promotes Clickbank products speaks English as a first, or even primary language. Promoters are those who promote the products. They are the affiliate marketers who go out and find buyers and pair them up with the products being sold on Clickbank. It's a position that offers a great deal of profit potential but requires some level of skill and commitment to pull off successfully over a long period of time.
Gravity
This is a very confusing term to most new Clickbank affiliates. No, it has nothing to do with apples or atmosphere though there is some degree of mystery surrounding the term. The long and short of it is this: you want to promote products that have a higher gravity. This means that these products are not only actively being promoted but are also being actively sold. This is good news for you if you are trying to sell what is offered and not so good if you've found a promising product with a low gravity. You will need to go with your gut on this one. If you believe you can sell the product regardless of gravity then it is quite likely that you will.
You will come across many new terms and meanings as you grow into your affiliate marketing shoes. It helps though, when working specifically with Clickbank products, if you take the time to get a handle on these words and what they may mean to you and your promotion efforts.
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