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Welcome to Copywriting Guide

 

Beginning Copywriting Article

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Tracking Your Progress: How to Tell if it’s Working

from: Deb St. George - MarketingSalesCopy.com


Once you decide to implement a time management plan of action, you’ll need to check now and then to see how well it is working. After all, if your time management plan is not netting you better results then you might have to make some changes. That’s why it is so important to set goals when you schedule your time. For example, if you have decided to stop taking personal calls during working hours, are you able to tell if you are getting more done now than when you were taking personal calls during working hours?

Track Time as You would Money

You can track your time in much the same way as you do money. Not only should you have a to do list for each day, but you should also keep a log of what you actually accomplished during the day. For example, suppose you make a living writing articles and prior to implementing time management strategies, you were only able to crank out 5 articles per day. Suppose your goal is to write ten articles a day and one of the time management techniques you decided to implement was to leave the television off while you are working.

Track your progress. Now, how many articles are you writing per day? If you’ve reached your goal or are close, then that’s indicative that your time management strategy is working. But if your productivity hasn’t changed, then you may need to strategize further. With the above example in mind, suppose that despite turning the television off, you are still only writing five articles per day. Assess your situation. Do you have a young child that needs your attention? Is your phone ringing constantly? Figure out what it is that is getting in the way of your productivity and then adjust your time management strategies accordingly .

Figure out what is really Important

Young children needs lots of care and attention. It’s interesting, though, how many mothers are Internet marketers who accomplish a great deal. That’s because they budget their time wisely. They know they only have so much time in which to work, perhaps naptime or in the evening after their children are in bed and they devote that time exclusively to work. They may get some work done while their children are up playing but by and large, the bulk of it is often done while the children are asleep.

At the same time, there are lots of people who don’t have children who can’t seem to get anything done. This is often because they don’t have a plan or haven’t come up with the right time management strategies. Whichever techniques you use to manage your time wisely, be sure and test them from time to time to make sure they are working for you.


 

Beginning Copywriting News

The Spot: Flirting With Disaster - Adweek


Adweek

The Spot: Flirting With Disaster
Adweek
"The brief was to celebrate Playboy's heritage and attitude in a modern and edgy way," DDB art director Paul Kreitmann and copywriter Alexis Benoit told Adweek in an email. "Their target is young—between 16 and 25—and we are competing with other TV ...

Read more...


Is One of Mad Men's Characters Going to Die? (And If So, Who Will It Be?) - TV.com (blog)


Is One of Mad Men's Characters Going to Die? (And If So, Who Will It Be?)
TV.com (blog)
But here at TV.com we believe that it's never too early to start throwing around kooky Mad Men conspiracy theories. From the very beginning, Season 5 has felt off-kilter with all the mass murder headlines, homicidal fever dreams, and as of last week's ...

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'Mad Men,' A Conversation (Season 5, Episode 8) - Wall Street Journal (blog)


Sydney Morning Herald

'Mad Men,' A Conversation (Season 5, Episode 8)
Wall Street Journal (blog)
Peggy is infuriated that she's taking up a coveted copywriting spot. This prompts Megan to wake Don up in the middle of the night and confess everything. Although he tells her she's talented, she says she felt better failing at the audition then ...
"Lady Lazarus" (Episode 5.08)Paste Magazine

all 177 news articles »

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The Spot: High on the Hogs - Adweek


Adweek

The Spot: High on the Hogs
Adweek
Beginning with the Big Bad Wolf's death, the spot shows The Guardian deftly gathering, analyzing and curating the fast-moving swirl of facts, speculation and opinion on the case—working with readers to develop a deeper understanding of it.

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Ten Questions Your Web Designer Should Be Asking You - Business Insider


Ten Questions Your Web Designer Should Be Asking You
Business Insider
Over the years, however, I have learned some key questions that I always ask every client before beginning the design process. Going beyond general stylistic questions that you might expect a designer to ask, these questions are designed to get to the ...

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KC Chiefs to celebrate 50 years in Kansas City with series of promotions - Examiner.com


KC Chiefs to celebrate 50 years in Kansas City with series of promotions
Examiner.com
Finally, in what was one of the more poignant ideas, Chiefs fans can get on the team official web site beginning today and can submit photos or thoughts about their favorite Chiefs memories. Those of you that have been reading my work on Examiner for a ...

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The Death of Copy Writing - Business 2 Community


The Death of Copy Writing
Business 2 Community
A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts – to the growth of business websites and SEO copywriting. But creating a range of content is only just the beginning.

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