Welcome to Copywriting Guide
Power Copywriting Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
What to look for while hiring a freelance copywriter?
from: Deb St. George - MarketingSalesCopy.comBefore hiring a copywriter, an attempt must be properly understand what a copywriter actually does, what are the challenges and variations in his role and what are his key responsibilities. The answer to all the above questions can be easily found if we try to understand what a typical copywriter does.
All the creativities that you praise in a thirty second advertisement are actually the work of a copywriter, not only a copywriter who also writes the words in a magazine print ad. He creates the text for advertisements, promotional brochures or other such advertising outlets for a company.
The advertising companies often call the written scripts or the storylines for the advertisement as copies, and hence the name copywriter. Previously a copywriter used to mundane and regular jobs like rephrasing weather reports, news headlines etc, but now the work of a modern copywriter has got very challenging and novel.
As judged from the profile of a copywriter, a copywriter must possess a lot of qualities and many a companies are on a constant look out for a freelance copywriter to do the copywriting. They look for a few qualities which are described as follows
A good educational background: A copywriter must possess a good qualification i.e. his academic background should be such that he produces quality work that meets the standards of the employer. A degree in journalism or in similar course is generally required for the same. In addition to this he must be fluent in both verbal and written English.
Creativity: A copywriter must have an outstanding creative mind and intuitive abilities that can produce novel work at all times. An educational degree and a high profile academic qualification can often prove shallow if the copywriter is not creative.
Disciplined: In a competitive world nothing can be as precious as time and a person who is disciplined and can pre-emptively meet the deadlines can be an asset to the organisation he works in .So a person who honours the deadline and can work under pressure is the right candidate to fill the position of a copywriter.
Attention to details: A copywriter needs to grab the consumers pulse and meet his requirement so not only he should provide novel work at all times but should also satisfy a consumers needs. He should not only grab customer’s attention but also explain to him how the product would be used.
Power Copywriting News
Gary Halbert, Direct Response Copywriter, Lives on Through Doberman Dan's Newsletter
Gary Halbert, famed direct response copywriter, is reaching an entirely new online audience through Doberman Dan's Newsletter. The tips and tricks that Gary Halbert taught Dan about copywriting are now available in a monthly subscription newsletter called the Doberman Dan Letter.Jacksonville, FL (PRWEB) May 16, 2012 Gary Halbert and his Gary Halbert Letter are now able to live on through the ...
Read more...FlameRet, Inc. Appoints Hanover+Elite Power Team as Investor and Public Relations Counsel of Record
LAS VEGAS, April 25, 2012 /PRNewswire/ -- FlameRet, Inc. (FLRE.PK), an innovator and marketer of highly effective, proprietary and patented flame retardant products, today announced the appointment ...
Read more...CWR Mobility and Aptus International Services Announce New Partnership
Aptus International Services to Offer Advanced Business Solutions based on Market-Leading Mobility Software from CWR MobilityNIJMEGEN, The Netherlands and BRISBANE, Australia (PRWEB) May 01, 2012 CWR Mobility, the leading provider of mobility solutions for Microsoft Dynamics® CRM and Aptus International Services, a global information and communication technology (ICT) company with its head ...
Read more...Sparked Makes Volunteering Fun, Easy and Effective
The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place.
Read more...How to Make Android Faster, More Productive and More Secure Than iPhone
Speed up your Android phone, make it more secure, and learn how to boost battery life with these 10 tips.
Read more...Austin SEO Company Makes the Move to Downtown Historic Hutto, TX
Austin SEO Company Makes the Move to Downtown Historic Hutto, TX Spider Monkey is an online marketing firm that helps business owners and individuals harness the power of the internet, since everyone knows the internet is the most powerful marketing tool available for businesses looking to grow. From their new Hutto, Texas location, this Austin SEO company will still be offering website and ...
Read more...Business News May 6
CAREER Cleveland named Foodservice Director of the Year Denise Cleveland, director of Nutrition Services at Essentia Health-St. Joseph's Medical Center, is the recipient of the Foodservice Director of the Year, Good to Best 2012 Achievement Award.
Read more...