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How to Article Copywriting
from: Deb St. George - MarketingSalesCopy.comThe ‘how to’ articles are one of the most popular types these days. They are the ones that not only attract lot of traffic and get bookmarked, but also get most links and references. Think of anything and a how to article is available for help. But are these articles different from others? Yes they are and here are some guidelines that can help a writer in writing better how to articles. Word of mouth works well, but the challenge is to get enough number of people read the content in the first place.
So the battle starts with a killer headline; a title that can make a mark, ring a bell in the mind of the reader. Most readers will make their decision about reading the article, based on the headline alone. Most people know how to do things. And there are places better than the Internet to learn from. What the readers are looking for are tips and tricks that can make the job easier and better for them. It is always better to highlight the benefits of the task in the headline. It makes you go past the filter people have in their mind. It has a psychological effect as it engages the reader more and leaves him more satisfied at the end of reading the article. Everyone has heard the title of the international bestseller “how to win friends and influence people”. Pay attention to the title. It focuses on two benefits-winning friends and influencing people. And it appears that the first benefit automatically leads to another. Everybody who looks at the cover or even hears the name from somewhere at least wants to have a look. This is the power of a promising title.
Another set of popular headlines are those which tell you how to do a mundane task in a rewarding manner. Here you use a transition word ‘that’. Just think of the most valuable benefit of the task and add it after the transition word. For example: How to study to get higher grades. Then there are headlines that do not tell you how to do something, but how things happen. These sound more promising than the ‘how to’ headlines. E. g. “How I made my PC crash proof”, “How I improved my complexion in 3 days” or “How I made a fortune by selling toothpaste” If there is a pinch of curiosity in the headline, the job is done.
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