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Solve a Problem – Gain a Customer
from: Deb St. George - MarketingSalesCopy.comInternet visitors come to your site because they need something. Either they need information or they need to buy something. Solve your visitor’s problems and those visitors will turn into customers.
How to Solve Customer’s Problems
Suppose you’re marketing in the dog training niche. You’ve done your research and you know that people are looking for ways to housetrain their dogs. You could provide articles about housetraining, information about how to get urine stains out of carpets and links to products that correspond with these issues. You might also interview a veterinarian so that you can provide expert advice. Since you’ve done your research, you can anticipate the problems your site visitors have when they come to your website and you are ready to solve those problems with your information and product offerings.
Every Niche has Issues
Regardless of the niche in which you are marketing, your website visitors are looking for answers. Your job is to provide them so that your visitors turn into customers. Become the expert your potential customers are looking for and not only will you turn visitors into customers but you will turn customers into repeat customers.
Make Your Website Different
Regardless of the niche in which you are marketing, there are going to be plenty of other websites to compete with. Some of these websites will be nothing more than keyword stuffed sites full of links to products with no relevant information included. Websites like these are a huge turn off to customers and they will soon leave and move on to the next one. You only have a few seconds in which to convince your potential customers that they have landed on the right site for their needs so make sure your site visitors can quickly find what they are looking for. Include pictures and graphics so that your site has eye appeal but also include relevant information. Also, update your site regularly to keep visitors coming back.
Solving Problems vs. the Hard Sell
Even customers who are looking for something to buy are turned off by the hard sell. That concept may be hard to fathom for veteran salespeople because before marketing online came along, salespeople in the brick and mortar world were trained to push, push, push, and not take no for an answer. Try those tactics online and you’ll get a firm “No” every time your visitors click on the big red X. Solve problems for your site visitors and they will become customers.
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