Email marketing is one of the rapidly growing techniques in marketing used by various companies and individuals. Email marketing has a number of advantages. Some of the advantages include lesser costs as compared to other marketing methods, it can be done in relatively lesser time, it uses fewer resources and is paper free making it more eco friendly. One advantage of email marketing that comes up above the rest, it that it does not need the seller and buyer to come face to face to review the product and to conduct a transaction. A banner on the streets needs people to come to the streets, even a website wants the potential buyer to visit the website through the website link. Email marketing enables the business to go to the person instead of the person going to the business for his needs.
One of the other advantages that email marketing has for the marketers as well, is that an email can be tracked by the sender to see what type of people opened the email and showed interest. This means that in future, those specific numbers of people can be targeted more than the others. This technology is commonly known as an email track-back.
As email marketing has shown a lot of potential and it is still growing, various methods are used through it so that more and more people can be converted to customers. One of the famous techniques used is to offer products before their official release date. It is called pre-sales marketing and advertises products whose official release date is a little later. This is more advantageous for a product that is in popular demand and its technologically advanced version is being eagerly awaited.
For example, computer gaming has gained a lot of popularity and the games of the present need a dedicated processing unit commonly known as a Graphic Processing Unit or GPU for short. As new games are becoming more graphic intense, so is the demand for new and advanced graphic units. As they seem to be in frequent demand, a new product can often be seen on sale through an email even before the official launch date. People who are anxious to buy the products would definitely like the idea of grabbing the opportunity that a pre-sales marketing activity would provide.
Pre-sales email marketing therefore can be used to sell or advertise items before their launch date and attract potential buyers quickly and with relative ease.
A website that is attractive to visitors and conducive to purchasing has plenty of white space and pages which load quickly and effectively but, most of all, contains a ‘call for action’ such as a squeeze page for collecting names and email addresses, advising potential customers that you will never rent out their personal details, that you follow the CAN-spam rules and ensure you only send out to double opt-in clients. When you have sent in emails inviting people to visit your website and to buy from you do you ensure that you have payment methods correctly set up so you can send customers through to PayPal, or World Pay or any of the other online facilities for collecting payments? Are you able to receive credit cards and do you offer a money back guarantee? Would a purchaser using your site feel safe shopping with you? So, how do you develop that credibility and convey to people that you are worth a few minutes of their time?
As you consider beginning your email campaign dwell over what people would like to see, not what you want them to see. There is nothing more irritating than one of those obviously bulk emails from somebody’s ill-designed auto-responder campaign. My own pet hate, apart from the brusque rudeness of the mindless auto-responder campaigners, is the constant bombardment of emails and the obvious naïveté showing through of brand-new squeaky clean email marketers who seem to have been lulled into the false impression that a few clumsy emails will bring in pots of money and all their problems will be over. They are misled into believing email marketing is easy and does not entail much work. My advice here is that email marketing is extremely effective and can earn you a good income but you need to understand the concept behind it and it is jolly hard work. It is just as much of a full-time job as any bricks-and-mortar business.
There are certain times of the year when email marketing ‘drops off’. In other words, if you are not receiving emails at a certain time of year there is usually a pretty good reason for it. School holidays, religious festivals, Thanksgiving, these are just a few times when advertising is less effective. You need to concentrate your efforts on a time when people would actually want to see something new and have the time to spare. Basically, get to know what market segmentation is and put it into practice. It is worth the effort and it lets you focus your mind on your own target market.
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