Welcome to Email Marketing Guide
Best Email Marketing Software Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
How Do You Track Email Marketing Campaign Results?
from: Deb St. George - MarketingSalesCopy.comKeeping a good record and a track of your email marketing campaign can be a really time consuming and difficult task, especially since there are so many rules and circumstances that are completely out of your control and your expertise. This is not something bizarre or unusual. Especially if you are a beginner, tracking your email marketing results can be a nightmare. Let’s see some of the things you should keep in mind when tracking down your results and what you should be looking out for.
The rate of delivery and opening is most crucial for every email marketing campaign because it is the most important factor for the amount of traffic you will get and the potential clients you will gain. Spam filters and folders, black lists and particular email rules, usually in built by the ISPs are your main enemies, and can significantly affect the delivery of the emails and of course your total rates. Tracking bounce rates is the first thing you should do. Your provider can grant you access to that with some simple work, so as to be able to track the bounce rates from your management panel. If you figure out that a large amount of emails don’t get to their destinations, then you need to do some simple things to ensure that this will not keep happening.
- Ask your clients to add you to their email white lists.
- Use the same email address always.
- Respond to spam reports. This is crucial because it can save your business and your campaign if you respond fast enough.
Once you know that your email is delivered, it is important to see who is opening it and who is not. If you use HTML designed email then that is easy, because there are logos and prints you can use that load when somebody opens the email, giving you the desired information for your records. Of course if you want to get a better ratio of emails sent and opened you need to do a few things
- Make your email look professional and interesting. People receive many similar emails every day, so yours should stand out somehow.
- Use well appointed keywords and eye catching titles.
In order to have full and credible records you need to track down the email’s life for at least 7 days, although the first 60 hours are the most crucial, as 90% of the emails are opened within that time. If you think you cannot keep a good track of that you need to either consult with an expert or buy an email management software and service that can facilitate the procedure for you and make your tracking records really helpful and efficient, so that you can benefit from statistics and make your work even better.
Best Email Marketing Software News
Xactly Wins SIIA CODiE Award for Best Financial Software Solution
Xactly Incent Cloud Incentive Compensation Management Awarded Peer-Reviewed HonorSAN JOSE, Calif. (PRWEB) May 22, 2012 Xactly Corporation, the leader in cloud-based incentive compensation and sales performance management (SPM), today announced Xactly Incent has won the 2012 CODiE Award for Best Financial Software Solution. Established by the Software & Information Industry Association (SIIA ...
Read more...HubSpot Launches Brand New Email Software and Marketing Database
CAMBRIDGE, Mass., May 17, 2012 /PRNewswire-iReach/ -- For the better part of the last 12 months, we have been working diligently behind the scenes to add a completely revised email marketing system and ...
Read more...Bronto Software to Host Series of Events Preparing Retail Marketers for Holiday Season
Bronto Software, the leading marketing platform for retailers and other commerce-focused companies, today announces the launch of its Revenue Revolution Tour. The series of half-day events, to be held in select cities across the U.S.
Read more...Unprecedented Email Targeting for Merchants of All Sizes Now Available through 3dcart
Partnership with Mineful Turns Behavioral Data into Relevant, Timely MarketingTAMARAC, FL and CHICAGO, IL (PRWEB) May 22, 2012 3dcart customers can now target email marketing in a much more effective way through a new partnership with Mineful (http://www.mineful.com), a software integration that uses customer behavioral data to bring customers back to the retailer’s store.With Mineful, 3dcart ...
Read more...HiveMind Marketing Hired by SFL Data to Consult on Marketing Automation and Provide Support for New Website Features ...
SAN FRANCISCO and SAN JOSE, Calif., May 22, 2012 /PRNewswire-iReach/ -- HiveMind Marketing , a performance-driven digital marketing agency based in Silicon Valley, announced its recent hire by e-discovery ...
Read more...Mobile Email Marketing
Mobile devices have changed the way our world does business. Mobile devices enable people to connect and interact online. Why should email marketing be any different? Mobile Email Marketing is all the rage and reaching out to this market is crucial for your newsletter or ezine to be successful.
Read more...InsideSales.com a CODiE Finalist for 2012 Best Marketing/Public Relations Solution
PROVO, UT--(Marketwire - May 7, 2012) - InsideSales.com, Inc., the recognized leader of cloud-based, sales automation software for inside sales professionals, announces that PowerDialer for SalesforceT has been named by the Software & Information Industry Association (SIIA) as a 2012 finalist in the category of Best Marketing/Public Relations Solution, Business Software solutions. This is the ...
Read more...