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Email Marketing Technology Article
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Why Should You Email Market?
from: Deb St. George - MarketingSalesCopy.comIf you are sitting at your computer trying to figure out how you are going to get the word out about your business or service then you need to explore email marketing. The benefits are manifold and you just might be able to obtain an opportunity to make a lot of money.
You do need to keep in mind that it is not an overnight miracle pill so to speak, but once you get it going it is all more or less smooth sailing there on. First things first is to do some research so that you know which way to head out. Through email marketing you have the opportunity to reach millions of potential customers in a short span of time. If you decide to campaign by advertising in magazines and newspapers that is fine, but email marketing is much quicker. You also have the opportunity to purchase a list so that you can target the specific market that you are looking for.
Do be careful when getting a list. You need to make sure that it is up to date with a current list of potential buyers. Email marketing is also beneficial because you have the opportunity to respond to your customers more quickly. When someone sees information on your product, they are able to get to your website a lot quicker by clicking on the link you provide as opposed to browsing through endless web pages to find what they are looking for.
Get yourself an auto responder. This program will send your potential customer an email right away as soon as they click on your link. You can cash in on this tool as customers usually have to input their information when they send in a query. You can then use the information to invite them to join your ezine or blog and offer them more marketing material such as catalogues or newsletters to make their choice easier.
Email marketing is the fastest way to keep in touch with your customers and when you have a new product to offer you can send your current customers a promotional offer. It will make them feel special that you cared to remember them and you could also include introductory discounts or vouchers so you are assured of a repeat purchase. Remember, if you are looking for a quick way to get the word out, to be able to keep in touch with your customers at the push of a button, email marketing is the way to go. It is cheap and inexpensive and depending on the route you take, it can also be free.
Email Marketing Technology News
StrongMail Partners with Mobile Marketing Leader Velti - San Francisco Chronicle (press release)
StrongMail Partners with Mobile Marketing Leader Velti San Francisco Chronicle (press release) StrongMail to enhance its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging Redwood City, CA (PRWEB) May 23, 2012 StrongMail, a leading provider of digital marketing solutions for ... |
Acumium Rebranding Efforts Strengthen eCommerce and Website Offerings - San Francisco Chronicle (press release)
Acumium Rebranding Efforts Strengthen eCommerce and Website Offerings San Francisco Chronicle (press release) Acumium's Strategic Re-branding of eCommerce, CMS and Email Marketing Platforms will Help Online Businesses Grow Madison, WI (PRWEB) May 23, 2012 Acumium, a solution provider who helps businesses grow online through their content management and ... |
BendBroadband Selects Knotice for Email Marketing - MarketWatch (press release)
BendBroadband Selects Knotice for Email Marketing MarketWatch (press release) AKRON, Ohio, May 22, 2012 /PRNewswire via COMTEX/ -- Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing. |
Unprecedented Email Targeting for Merchants of All Sizes Now Available through ... - San Francisco Chronicle (press release)
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Waltham-based Constant Contact grows workforce by nearly 40 percent since the ... - Wicked Local (blog)
 Wicked Local (blog) | Waltham-based Constant Contact grows workforce by nearly 40 percent since the ... Wicked Local (blog) by Jon Chesto Constant Contact Inc. has become synonymous with email marketing in this region, but it's not at all surprising that the Waltham company is beginning to embrace social media marketing for its small-business clients as well. Constant Contact to Present at Upcoming Investor Conferences |
Experian Marketing Services acquires Conversen, a revolutionary technology ... - MarketWatch (press release)
 The Drum | Experian Marketing Services acquires Conversen, a revolutionary technology ... MarketWatch (press release) Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels. To encourage advocacy and deepen ... Experian acquires campaign management company Conversen |
Trumpia Lends Support to Startup Businesses and Entrepreneurs Nationwide in ... - San Francisco Chronicle (press release)
Trumpia Lends Support to Startup Businesses and Entrepreneurs Nationwide in ... San Francisco Chronicle (press release) Anaheim, CA (PRWEB) May 23, 2012 Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single integrated platform, is offering a special 20 percent ... |