Welcome to Internet Marketing Guide
Internet Marketing In the BlogOsphere
Models and Opportunities for Billing as a Service in the Cloud Ecosystem: A Look at Aria Systems
This IDC Vendor Profile introduces Aria Systems, a billing systems software provider offering billing-as-a-service solutions. This document explores the company's history, product configuration, product positioning, and competitive posture. It also reviews key success factors: market potential, technology/solution, corporate strategy, force multipliers, and customers. Leveraging IDC's expert understanding of the competitive landscape and future outlook, this document highlights company and market information tailored to the investment professional's needs.
Read more...Asia/Pacific (Excluding Japan) Online Gaming 2009–2013 Forecast and Analysis
This IDC study sizes the online gaming subscription market in Asia/Pacific (excluding Japan) or APEJ. It includes 2007 historical data and 2009–2013 forecasts by number of subscribers and subscription revenue. Historical and forecast revenue data is shown for the Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, People's Republic of China (PRC), Singapore, Taiwan, Thailand, and Vietnam markets. APEJ's online gaming market enjoyed a robust growth of 52% in 2008. Higher Internet and broadband penetration rates continued to expand the pool of gamers in the region. "Free-to-play models have become so popular across the region that most service providers have skewed their game portfolios to this type of game at the expense of subscription-based titles. Although gamers now are more inclined to spend on virtual items, the industry still needs to explore new business models such as cost subsidization or online advertising in order to grow revenue," says Audrey Heng, associate market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific.
Read more...Real-Time Content Arrives in Search Engines
This IDC Insight reviews alliance announcements between social network and microblog services and the three major search engines — Google, Yahoo!, and Microsoft — and identifies real-time search product introduction status across those services. It also analyzes the changes in business conditions and the technical challenges that the link between Web search and social content is likely to experience going forward.
Read more...Southeast Asia Online Gaming 2009–2013 Forecast and Analysis
This IDC study sizes the online gaming subscription market in Southeast Asia. This study includes 2007 historical data and 2009–2013 forecasts in terms of the number of subscribers and subscription revenue. Historical and forecast revenue data is shown for the Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam markets. The Southeast Asia online gaming market enjoyed robust growth of 40.9% in 2008. Higher Internet and broadband penetration rates continued to expand the pool of gamers in the region. "Free-to-play models have become so popular across the region that most service providers have skewed their game portfolios to this type of game at the expense of subscription-based titles. Although gamers now are more inclined to spend on virtual items, the industry still needs to explore new business models such as cost subsidization or online advertising in order to grow revenue," says Audrey Heng, associate market analyst, Emerging Technology Advisory Services, IDC/Asia/Pacific.
Read more...The Internet Reaches Late Adolescence. What Will It Be When It Grows Up?
The global economic downturn has done little to slow adoption of Internet and Internet-enabled technologies. In fact, it's accelerated them. Following 15 years of coverage, IDC will provide analysis and forecasts of where the Internet is likely to head over the next 5 years and where the opportunities are greatest. Join John Gantz, IDC's Chief Research Officer, and a team of analysts covering online social media, online ad spending, and mobility, as they discuss results from the latest release of IDC's Worldwide Digital Marketplace Model and Forecast database. Topics to be addressed will include: trends related Internet usage and mobility social networks, blogs, and other Internet activities internet ad spending
Read more...Number of Mobile Devices Accessing the Internet Expected to Surpass One Billion by 2013, According to IDC
Driven by the popularity and affordability of mobile phones, smartphones, and other wireless devices, IDC's Worldwide Digital Marketplace Model and Forecast (an IDC Database service) expects the number of mobile devices accessing the Internet to surpass the one billion mark over the next four years,
Read more...Worldwide Internet Usage and Commerce 2009–2013 Forecast: Digital Marketplace Model and Forecast Version 2.1
This IDC study is derived from IDC's Worldwide Digital Marketplace Model and Forecast (DMMF), a database, updated semiannually, that provides global comprehensive data on online ad spending and Internet access devices, users, and buyers, as well as consumer and commercial ecommerce for 2008 (actual) through 2013 (forecast). IDC's DMMF is a full-featured database product covering six regions and 40 countries. This document updates the forecast for Internet usage and commerce on a global basis. "The rate of Internet innovation remains breakneck. What was once considered disruptive is now commonplace as consumers, users, buyers, sellers, and everyone in between use the Internet on a daily basis," according to Carol M. Glasheen, IDC's VP of Quantitative Research. "This is best seen by the growth in worldwide Internet users, which will reach more than 2 billion, or one-third of the world's population in 2013."
Read more...