One of the biggest mistakes that Internet marketers, especially beginning Internet marketers make is in not listening to their customers or potential customers. If you let them, your customers will tell you what it is they want. Your first opportunity to listen to your potential customers will come when you first do research for your niche. This is when you will discover what keywords are popular in your niche, which will tell you what it is your potential customers are searching for.
Make Sure Your Customers Can Contact You
Be sure to include a “Contact Us” link on your website so that customers or potential customers can contact you with questions or concerns. Far too many websites have everything in place for customers to click the order button and enter payment information but they have no method for customers to simply ask a question. If you will give your customers the opportunity to tell you what they want, they will, and this will build trust and boost your Internet marketing profits.
Allow Your Customers to Leave Feedback
By allowing your customers to leave feedback, you will learn more about them and how to serve them. This is a great way to build customer relationships and develop a loyal following of customers. Loyalty is important in any marketing venue and Internet marketing is no different. Many brick and mortar companies have had loyal customers for many years and they remain loyal customers when prices go up and they remain loyal customers when a big, shiny, new discount store sets up shop across the street. Customer loyalty is truly priceless and by listening to your customers, you will have a much better chance of getting that loyalty.
Make Room for Customer Comments on Articles and Blogs
Any time you can give your customers a chance to tell you what they think or what they want will give you an edge in your Internet marketing endeavors. Give your customers the chance to comment on articles and blogs and their comments will not only give you valuable insight as to what they want but their comments may also inspire other visitors to comment, which will boost interest and ultimately, profits.
While we’re on the subject of customers, make it a point to address their concerns as quickly as possible, even if it is just a question from someone who has never ordered from you. As cliché as it might sound always put the customers first and you will find that they will put you first in return.
Keyword research involves mind reading. You got to look into the minds of people and figure out what words they use; Words to describe what they are searching for. People have strange ways of describing things. A study of those is important for someone starting out in the field of keyword research. It involves studying the actions of people. On doing this, we get a good collection of words that people use while searching for particular subject. The value of this study can be seen with a great rise in the visitor traffic just after using these keywords in the content of that website.
Having a good knowledge of keywords increases the credibility of your website. If you use the words for providing information that they use for seeking it, they can relate better to the content of your website. Of course, if the visitors get exactly what they want at your website, they are more satisfied. Search engines not only check the keyword density of your content, also see how the visitors find your website relevant. If the right strategies for promotion of the website are learnt and applied, along with using the right keyword densities, search engines will also rank it well. Google likes what people like.
The first thing to do is of course, use a keyword tool, especially Google’s free keyword tool. Other options are paid tools like wordtracker and keyword discovery that are better in some ways. Keyword is a general term. Actually, we are looking mostly for phrases rather than single words. People would use phrases in their searches for more specific results. For example if one is looking for top resorts in Orlando, neither ‘resorts’ nor ‘Orlando’ would get the right results.
The most important thing while adding keywords to your content, make sure they don’t appear simply stuffed into the wrong place. They should fit in naturally within the content. Using keywords should not take away the flow of the content. The goal of the text should be retained and achieved and keywords should be included in the process. The goal can be getting a registration, making a sale, clicking on a link, downloading some software, getting a charity etc. Website content should be such that it satisfies the visitor. It might provide the information the user is looking for or provide some service. It should be such that others find it worth linking to.
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