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Lcd Tv Market Research Article
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What Is Market Research?
from: Deb St. George - MarketingSalesCopy.comThe process of methodically obtaining, recording and then analyzing the data or information about prospective customers, business competitors plus the existing market trend is called Market Research. It is precisely used to design and create an effective and efficient business plan, to project and launch new products or services into the market, to position and fine tune current services or products, or to expand and increase the reach of the existing product or service. Market research sometimes is used to estimate what parts of the population are interested and are most likely to purchase a product or service, after analyzing and studying many variables including gender, age, income level and location.
Market research is almost always either primary or is secondary depending upon the business need. The Primary market research involves an exhaustive testing of variables like focus groups. The activities like surveys, field tests, interviews tailored specifically to that product are conducted to study the product positioning whereas in secondary research, indirect information gleaned from various sources that appears to be relevant to the new or the existing product is used to estimate the product positioning. Some advantages of the secondary research as evident from its generalized methodology as compared to the customized one of the primary research lies in the fact that it is primarily easily accessible and cheap. The obvious disadvantage of a secondary research is that it is often not specific to a product and the research and the data collected is often biased and is difficult to validate.
Market research aims to answer the following questions:
What are the existing market trends? Which way is the market going? Who are the other parties involved with similar products?
What are the views of consumers about products in the marketplace?
What are the prime needs of the market? What are the new business opportunities? How successful are the existing products in meeting the needs of the consumers?
Using Market research companies can collect information regarding new products, existing products and new business opportunities learn how well new items will be received by the consumers. It can also help businesses to learn how the public responds to a similar product before actually launching the product or service. In this way, business can align their product and service lines with the wants and needs of potential consumers. They can halt production of products that are not popular amongst consumers and improve a product that the public shows little interest in, or lower the price as necessary based on market research information.
Lcd Tv Market Research News
TPV steps up LCD TV production
LCD display manufacturer TPV Technology is fast expanding its TV production, thanks to its presence in China and the opportunities offered by the Philips brand.
Read more...TCL to launch motion-controlled Android TV first in China
Among the most common misconceptions about China's CE market is that the role of local vendors is to build cut-rate TV sets sold at lower prices that Chinese consumers can afford. View the full article HERE .
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The low-end direct-type LED-backlit LCD TV market in China is expected to grow rapidly and push out the CCFL TV market.
Read more...Hillcrest takes motion control to TCL TVs
TCL Multimedia has licensed and is designing in Hillcrest Laboratories' Freespace motion software into its Android-based smart TV sets, including its flagship V7500 Android 4.03 Smart TV, and motion sensing remote control units.
Read more...China TV makers to further expand products abroad
China TV makers are looking to expand their TV market abroad with their high end LED-based LCD TVs that also feature functions such as 3D and Internet connectivity in order to further compete with major international TV brands such as Sony, Samsung Electronics and LG Electronics.
Read more...Computex 2012: ViewSonic to unveil 21.5-inch touch screen monitor
ViewSonic plans to unveil a 21.5-inch LED-backlight monitor with optical touch screen during Computex Taipei 2012 with volume shipments slated for September targeting the business sector.
Read more...Coretonic shifts focus to small- to mid-size BLUs
Coretronic may see operations improve as it starts to focus more on small- to medium-size backlight units (BLU) instead of large-size monitor applications.
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