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Market Research For Soft Drinks Article
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Types of Market Research
from: Deb St. George - MarketingSalesCopy.comMarketing research is carried out by various organizations for two different reasons. First reason is to identify the problems associated with marketing and second one is to solve those marketing problems. These two reasons serve as the basis for classifying the market research into the two distinct categories. The two categories are the research of problem identification and research of problem solving.
Problem identification research: The problem identification research basically is undertaken to understand and analyze those problems that are not apparent but do, exist or are, in the future, likely to come up. The examples of this kind of research are the research and surveys conducted to gauge the market share, market potential, brand and vendor image, sales analysis, market characteristics, short-range or long-range forecasting and trends in business.
The results from this kind of research help companies to know well in advance whether the market is declining which also may indicate that the company may have problems achieving the growth targets. The research also unveils problems such as a firm losing its market share while market potential seems to be increasing. The results obtained from such research help in the recognition of social, cultural or economic trends as such changes in the consumer behavior may be part of larger underlying problems or even potential opportunities.
Problem solving research Once the problem or even and opportunity has been circled, problem solving research begins to solve the problem and come to an acceptable solution. Corrective actions are then taken to reposition a product or restructure it for a better consumer satisfaction. Two out of three companies carry out problem solving research.
Other categorization of Market research depending upon the structure and methodology of the market research can be primary and secondary kind of Business research.
The Primary research: The Primary market research involves an exhaustive testing of variables like focus groups. The activities like surveys, field tests, interviews tailored specifically to that product are conducted to study the product positioning
The Secondary Research: In secondary research, indirect information is compiled from many other sources appearing applicable to an existing or even a new product and is then used to estimate the product positioning.
The advantages of secondary research as evident from its generalized methodology as compared to the customized one of the primary research lies in the fact that it is easily accessible and fairly cheap. The obvious disadvantage of a secondary research is that it is often not specific to a product and the research and can be difficult to sometimes validate.
Market Research For Soft Drinks News
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Polyethylene Terephthalate (PET) Global Market to 2020 - Increasing Demand ... MarketWatch (press release) Summary GBI Research's 'Polyethylene Terephthalate (PET) Global Market to 2020 - Increasing Demand from Carbonated Soft Drinks, Food and Beer Packaging in BRIC Nations Driving Growth' is an in-depth report focusing on the demand side of the global PET ... |
Global Soft Drink & Bottled Water Manufacturing - New Market Research Report - SBWire (press release)
 MediaPost Communications | Global Soft Drink & Bottled Water Manufacturing - New Market Research Report SBWire (press release) Finished soft drinks and bottled waters are sold to grocery product wholesalers, retailers and export markets. This industry comprises establishments engaged in one or more of the following: manufacturing carbonated soft drinks; purifying and bottling ... US Consumption of Bottled Water Shows Significant Growth, Increasing 4.1 ... |
A Strong Case for Coca-Cola - Barron's
A Strong Case for Coca-Cola Barron's By BOB O'BRIEN | MORE ARTICLES BY AUTHOR Though soft-drink consumption fell to a 25-year low last year, Coca-Cola's stock may deliver sweet returns. Coca-Cola trots out marketing slogans the way many of us try new hairdos: periodically, ... |
"Consumer Trends in the Soft Drinks Market in India" Now Available at Fast ... - SBWire (press release)
"Consumer Trends in the Soft Drinks Market in India" Now Available at Fast ... SBWire (press release) Boston, MA -- (SBWIRE) -- 05/18/2012 -- Marketers in the Soft Drinks market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer ... |
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Research and Markets: Soft Drink New Product Innovations: What Can Be Learned ... SunHerald.com In developed markets, health is one common theme for many soft drinks new products. Other areas of innovation are in creating products that combine the characteristics of two categories, and using packaging to create a product with unique benefits. |
Equity Research on The Coca-Cola Company and Dr Pepper Snapple Group Inc ... - MarketWatch (press release)
Equity Research on The Coca-Cola Company and Dr Pepper Snapple Group Inc ... MarketWatch (press release) Today they are providing members comprehensive research on the Beverages - Soft Drinks industry and are offering free analytical research on The Coca-Cola Company (NYSE:KO) and Dr Pepper Snapple Group Inc. (NYSE:DPS) . Register with us today at ... |
Surging Out of Recession, Plastics Additives Market to Grow More than $13.4 ... - Sacramento Bee
Surging Out of Recession, Plastics Additives Market to Grow More than $13.4 ... Sacramento Bee Looking in more detail at a specific niche market for plastics products, the new GBI Research report: Polyethylene Terephthalate (PET) Global Market to 2020 - Increasing Demand from Carbonated Soft Drinks, Food and Beer Packaging in BRIC Nations ... |