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How to Get Feedback from Customers
from: Deb St. George - MarketingSalesCopy.comIt is very important for the companies to know what their customers thinks and wants because businesses can't be successful if they continue to diverge from the needs of their customers. So it is very important to find out what the customer wants from the products and services. When businesses are equipped with accurate, balanced and worthwhile information about the products from the customers, they put themselves way ahead in the competition of marketing stakes. Luckily, there are a many practical methods that businesses can use to extract feedback from their customers.
The methods chosen and their use depend on what the type of feedback is wanted from the customers, for example, to find out what novel and improvement they expect in the product or service or rather what they think about existing products and services, etc.
The six important ways to get feedback are following:
1 Precisely Ask the Customer - This is perhaps the simplest way to find out what people want from your service or product. Instead of taking for granted their wants an attempt should be made to understand their exact requirement and then acting according to it.
2. Step in Customers shoes - One of the smartest ways is to be a customer yourself. Just walk in like a customer, seeing things through your customer's eyes or you can act like special group of customer - such as a person in a wheelchair and see how you're treated.
3. Focus Groups - You can create focus groups to discover that there are three different types of customer: locals who want personal attention; after-work shoppers who want convenience; and tourists who want something special.
4. Questionnaires and Surveys - One of the most well-established feedback techniques to get customers to put their thoughts in writing is questionnaire and survey. That's because, when well-conducted they give crisp, precise and amazing results.
5. Usage Statistics - The most important indicator of how well you are doing at present is the information on sales so sales information should be efficiently managed to estimate consumer response from time to time.
6. Front-Line Staff - The front-line staffs are the most resourceful, reliable, as well as the most inexpensive costly source of customer feedback therefore it should be encouraged to build strong relationships with customers so that they can express freely how feel about the service. Then the front-line staff should feed back important information to the managers and the customer care wing so that corrective action could be taken.
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