Welcome to Market Research Guide
Market Research Studies Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Focus Groups
from: Deb St. George - MarketingSalesCopy.comA focus group is method of quantitative research in which a group of people are asked about their perceptions about a product and other aspects related to the product like its packaging, service idea, advertising and service. An interactive group is formed and participants are free to talk with other group members ,so basically a discussion group is formed and people are led towards discussing various aspects about a product or service .Ernest Dichter coined this term and now it is one of the most popular method to estimate and measure consumer satisfaction.
The importance of focus group in various fields is briefed as follows:
In marketing
Focus groups are used to acquire feedback regarding new product, as well as various topics in the field of business marketing. This is helpful for the new companies that are planning to develop some new product. It helps them to discuss about it as well as test it before it is launched. The information so derived is priceless and provides a lot of information about the potential market acceptance of the product.
In social sciences
Through focus groups people in the field of social sciences and urban planning can study people in a more natural setting than a one-to-one interview. The duscussions through focus group can be used for gaining access to various cultural and social groups and to explore unexpected issues. Focus groups are cost effective and yield quick and believable results.
Traditional focus groups
In traditional focus groups respondents are screened in a room to ensure that they are part of the relevant target market and they are representative of subgroup of this market segment. The group consists of usually 6 to 10 members and the session usually lasts for 1 to 2 hours. A moderator is there to lead and facilitate the group discussion which is observed by clients from behind through a one-way mirror.
The video tape of discussion can be made which can be used by researchers to examine more than the spoken words. Additional information is gained through interpretation of facial expressions, body language, and group dynamics. Information gained from this group dynamics is invaluable and give researchers a precise insight into the minds of respondents
The various kinds of focus groups are as follows, the names are generally self explanatory::
2-way focus group
Dual or double moderator focus group
Dueling moderators focus group
Respondent moderators focus group
Client participation focus groups
Mini or micro focus groups
Teleconferencing focus groups
Online focus groups
Market Research Studies News
ARC Releases Unique Hosted Market Research Solution With Rapid Analysis Capabilities
DEDHAM, MA-- - ARC Advisory Group , the leading global research and advisory firm for manufacturing, industry, and infrastructure, announces the release of MIRA . This online, cloud-based, hosted solution ...
Read more...Pricing and Reimbursement in Brazil - Health Technology Assessment (HTA) Studies to Facilitate Setting of Ceiling ...
NEW YORK, May 23, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Pricing and Reimbursement in Brazil - Health Technology Assessment (HTA) ...
Read more...Research and Markets: Trends & Opportunities in Heart-Healthy Consumer Packaged Goods: Examine Case Studies of New ...
Research and Markets has announced the addition of the "Trends & Opportunities in Heart-Healthy Consumer
Read more...ResearchMoz: Global Cable Modem Market Will Reach $8.6 Billion By 2018 - Market Research Report
ALBANY, New York, May 23, 2012 /PRNewswire/ --New Report Added in ResearchMoz Reports Database Cable Modem Market Shares, Strategy, and Forecasts, Worldwide, 2012 to 2018 New study Cable Modem: Market ...
Read more...Emerging Opportunities in the Indian Prepaid Card Market: Market Size, Strategies, Products and Competitive Landscape
NEW YORK, May 24, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Emerging Opportunities in the Indian Prepaid Card Market: Market Size, ...
Read more...Global market review of connected vehicle technologies - forecasts to 2026
NEW YORK, May 23, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Global market review of connected vehicle technologies - forecasts to ...
Read more...Passenger Car & Mainstream OEMs Micro-Mobility Solutions Market Analysis and Benchmarking Report
DALLAS, May 23, 2012 /PRNewswire/ --ReportsnReports.com adds new a market research report "Strategic Analysis and Benchmarking of Global OEMs Micro-Mobility Solutions" to its store. This study ...
Read more...