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Keyword Research
from: Deb St. George - MarketingSalesCopy.comKeyword research involves mind reading. You got to look into the minds of people and figure out what words they use; Words to describe what they are searching for. People have strange ways of describing things. A study of those is important for someone starting out in the field of keyword research. It involves studying the actions of people. On doing this, we get a good collection of words that people use while searching for particular subject. The value of this study can be seen with a great rise in the visitor traffic just after using these keywords in the content of that website.
Having a good knowledge of keywords increases the credibility of your website. If you use the words for providing information that they use for seeking it, they can relate better to the content of your website. Of course, if the visitors get exactly what they want at your website, they are more satisfied. Search engines not only check the keyword density of your content, also see how the visitors find your website relevant. If the right strategies for promotion of the website are learnt and applied, along with using the right keyword densities, search engines will also rank it well. Google likes what people like.
The first thing to do is of course, use a keyword tool, especially Google’s free keyword tool. Other options are paid tools like wordtracker and keyword discovery that are better in some ways. Keyword is a general term. Actually, we are looking mostly for phrases rather than single words. People would use phrases in their searches for more specific results. For example if one is looking for top resorts in Orlando, neither ‘resorts’ nor ‘Orlando’ would get the right results.
The most important thing while adding keywords to your content, make sure they don’t appear simply stuffed into the wrong place. They should fit in naturally within the content. Using keywords should not take away the flow of the content. The goal of the text should be retained and achieved and keywords should be included in the process. The goal can be getting a registration, making a sale, clicking on a link, downloading some software, getting a charity etc. Website content should be such that it satisfies the visitor. It might provide the information the user is looking for or provide some service. It should be such that others find it worth linking to.
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