Welcome to Market Research Guide
Security Capital Market Research Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Types of Market Research
from: Deb St. George - MarketingSalesCopy.comMarketing research is carried out by various organizations for two different reasons. First reason is to identify the problems associated with marketing and second one is to solve those marketing problems. These two reasons serve as the basis for classifying the market research into the two distinct categories. The two categories are the research of problem identification and research of problem solving.
Problem identification research: The problem identification research basically is undertaken to understand and analyze those problems that are not apparent but do, exist or are, in the future, likely to come up. The examples of this kind of research are the research and surveys conducted to gauge the market share, market potential, brand and vendor image, sales analysis, market characteristics, short-range or long-range forecasting and trends in business.
The results from this kind of research help companies to know well in advance whether the market is declining which also may indicate that the company may have problems achieving the growth targets. The research also unveils problems such as a firm losing its market share while market potential seems to be increasing. The results obtained from such research help in the recognition of social, cultural or economic trends as such changes in the consumer behavior may be part of larger underlying problems or even potential opportunities.
Problem solving research Once the problem or even and opportunity has been circled, problem solving research begins to solve the problem and come to an acceptable solution. Corrective actions are then taken to reposition a product or restructure it for a better consumer satisfaction. Two out of three companies carry out problem solving research.
Other categorization of Market research depending upon the structure and methodology of the market research can be primary and secondary kind of Business research.
The Primary research: The Primary market research involves an exhaustive testing of variables like focus groups. The activities like surveys, field tests, interviews tailored specifically to that product are conducted to study the product positioning
The Secondary Research: In secondary research, indirect information is compiled from many other sources appearing applicable to an existing or even a new product and is then used to estimate the product positioning.
The advantages of secondary research as evident from its generalized methodology as compared to the customized one of the primary research lies in the fact that it is easily accessible and fairly cheap. The obvious disadvantage of a secondary research is that it is often not specific to a product and the research and can be difficult to sometimes validate.
Security Capital Market Research News
S&P Capital IQ Publishes Quality Trends, an in-depth analysis of "quality" in ... - MarketWatch (press release)
S&P Capital IQ Publishes Quality Trends, an in-depth analysis of "quality" in ... MarketWatch (press release) NEW YORK, May 24, 2012 /PRNewswire via COMTEX/ -- S&P Capital IQ Equity Research believes that US stocks continue to be in an extended bull market likely to carry indices to record highs, although it also expects significant bumps along the road, ... |
S&P Capital IQ Initiates Coverage on Xplore Technologies Corp. in Standard ... - MarketWatch (press release)
S&P Capital IQ Initiates Coverage on Xplore Technologies Corp. in Standard ... MarketWatch (press release) The company's end-users are in the following markets: utilities, telecommunications, warehousing/logistics, public safety, field service, transportation, oil and gas, manufacturing, route delivery, military and homeland security. |
Detailed Teardown of Nemotek Wafer-Level Camera Available Through Global ... - Sacramento Bee
Detailed Teardown of Nemotek Wafer-Level Camera Available Through Global ... Sacramento Bee New Venture Research's The Merchant Embedded Computing Market research report gives targeted analysis of five specific application markets: Communications, Industrial, Medical, Military/Aerospace and an Other category including transportation, security ... |
Stonecap keeps Bank of Montreal at "Underperform" after Q2 earnings - Proactive Investors USA & Canada
 Proactive Investors USA & Canada | Stonecap keeps Bank of Montreal at "Underperform" after Q2 earnings Proactive Investors USA & Canada Capital markets firm Stonecap Securities has retained its "Underperform" rating on Bank of Montreal (TSE:BMO) after the bank posted second-quarter earnings. Wednesday, BMO dropped the puck on earnings season for Canada's big banks as it posted a 27 ... |
First Responder, Border Patrol, Homeland Security, Law Enforcement, and ... - Sacramento Bee
First Responder, Border Patrol, Homeland Security, Law Enforcement, and ... Sacramento Bee Table of Contents First Responder Robot Executive SummaryThe study is designed to give a comprehensive overview of the First Responder equipment market segment. Research represents a selection from the mountains of data available of the most relevant ... |
Collective Intelligence, the Engine of Panda Security Cloud Security Solutions ... - Sacramento Bee
Collective Intelligence, the Engine of Panda Security Cloud Security Solutions ... Sacramento Bee Panda Cloud Antivirus (www.cloudantivirus.com) offers permanent protection and was the first free, cloud-based security solution on the market for consumers. About PandaLabs Since 1990, PandaLabs, Panda Security's malware research laboratory, ... |
Nervy markets, shaky sentiment - FXstreet.com
Nervy markets, shaky sentiment FXstreet.com by Standard Bank Research Team - Standard Bank | View company's profile The rand is once again victim to risk aversion. Fears of a Greek exit from the Eurozone have been fanned by comments by former Greek Prime Minister Papademos that it could not be ... |