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Social Bookmarking: The Latest Trend in Search Engine Marketing
from: Deb St. George - MarketingSalesCopy.comThe positive effects of social bookmarking for publishers of news sites, blogs, news feeds, etc are numerous and commonly used in search engine marketing. Social bookmarking introduces sites relevant to your own to others with similar taste. This can prove to be invaluable in driving new traffic to your site. Additionally, bookmarks exemplify how a site is perceived by the consumers, and more importantly, when these sites allow voting, they also show the search engines how people feel about the quality of the site. Furthermore, social bookmarking can actually introduce a site to the widely used search engines by containing links to various sites within another site's page. The more clicks it receives, the more apt the search engine will be to use that particular site as the result of a search query.
Although Social Book marking is not the traditional form of search engine marketing, it is still considered one of the most popularly used forms of Internet marketing as a whole. Social bookmarking has become one of the widely used forms to easily find a site and share the information with your friends and family. Word of mouth has never been this good! You will find the bookmarking icons on websites which allows you to post information onto social websites directly from the webpage. It also allows readers to email website pages directly to people who may be interested in the site.
Social bookmarking for the purpose of self promotion or website marketing can take on a mind of its own and ravel into a huge part of your online marketing tools. Word-of-mouth online is hard to come by except through forums and, most importantly, social bookmarking. Think about it... if a friend sends to you a link for a website that has caught their attention, aren't you more likely to click on that link then if you would on your own from a search engine query?
Since the explosion of the assortment of social websites providing the convenience of posting auto blogs and/or advertisement directly to member profiles it has become the latest craze. Many social site users find the easy-to-post feature fun to use. Sharing this type of information among a massive amount of people who frequent these sites becomes a natural everyday occurrence for Internet users. This type of advertisements is invaluable to a website owner and constantly increases its chances for new traffic. Thus using the public to spread the word socially through social bookmarking, not only helps your website's traffic but provides your site with a free form of advertisement. Best of all, this type of search engine marketing requires very little work and hardly any maintenance. Nowadays practically every web-based business is utilizing this form of search engine marking to get the word out to the public about their product and/or services. Don't miss out on the latest trend in search engine marketing and begin social bookmarking your site right away!
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Dan Wilkerson is a social media project manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics.
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