SEO copywriting—search engine optimization copywriting—is a method of increasing the chances of an article or website being targeted during an internet user’s search for a particular term. The copy must be easy to read and make sense to a reader, and tell him what he or she might want to know about the subject. The frequency of the search term is what gives the article its high ranking on a list of search results. SEO copywriting is more than writing an article—its gaining rankings.
Although different search engines have slightly different requirements and parameters, most SEO copywriting achieves thigh ranking through the use of search terms. This helps the ranking remain high even when search engines change their basic operational formulae and criteria. Often a search term will show up naturally in SEO copywriting, and other times it must be worked into the copy.
Not everyone can take advantage of SEO copywriting. For instance, if your website contains little copy, you may not benefit unless you start a page of articles for your readers. This can be a time consuming process, and not everyone is suited to, or has the time for, SEO copywriting. Having it done by professionals can be expensive, however, and this is not always an option.
SEO copywriting is subject to competition. Other people may be writing SEO articles for their own website and could use the term more than you have used it in your article. This will give them a higher ranking in the searches. However, some search engines also limit the percentage of search terms, and kick (sometimes ban) all the websites that contain a higher number than they allow. That’s why sometimes you will see a search result with the term repeated many times but no article—that listing will be gone very soon, maybe never to reappear. The correct percentage of the search term is very important in SEO copywriting.
However, in the long run good SEO copywriting can get you to the top of the rankings and keep you there awhile. When it does, you will have more visitors to your site because they will click on the link to your website before the others. Many people only check the top few websites when they search for something. Staying in the top of the rankings can be important, so even if you need a professional to write a couple of articles for you, it could be worth it. If you pay a writer X amount of dollars for better SEO copywriting than you could do yourself, you may recover that money plus much more.
Search engines especially the major ones will provide a variety of tools for placing effective ads and on their specific search engine. Many of the services are based upon the level of exposure you expect. Since 30% of most companies budgets are mainly for advertisement and marketing many major search engines services will require your budget before suggesting the package to use.
There are basic search engine packages such as the simple URL registration which is free with most Search engines. However some will charge for this service so make sure your do your homework when researching. Other services include Ad words or Product direction services. Which are much like newspapers ads only they go directly to the page on your site where the service and or product and be purchased. Other services include flashy banners postings and positioned within the search engine results pages.
The larger search engines also provide numerous types of tools to help large businesses and small businesses alike in optimizing their search engine marketing. Google, for example, contains all the tools needed to expose your website. These features include but are not limited to; AdSense helps you earn revenue from your own website ad will deliver ads precisely targeted to your site, Analytics helps you analyze your web traffic and can provide to you easy to understand reports on its progress, Website Optimizer will automatically test the content of your site to ensure the content is sufficient in maximizing your daily visitor rate. Their checkout features provides free credit card processing and a secure convenient way for your customers to checkout your products sold. Google Base allows you to post an enormous amount of content on Google and the more content on Google the easier it will be for your prospective customers to find your site. Google Security Solutions can now secure your email with complete spam and virus protection. The most valuable tool might just be the Webmaster's Central. With this tool you can obtain comprehensive information on how Google crawls and indexes websites. This information can be used to make your website even more visible to your customers.
Although these are all effective methods you should focus on the budgets and progress to other methods based upon how much you want to increase exposure. Any or all of the services offered by the major search engines have proven effective. The choice is determining which method will be the best starter method when using the search engines for marketing.
Either way, to promote a website and NOT use the services that search engines provide and add these tools to your marketing "toolbelt" is a huge mistake on some .com businesses make. The wide variety of marketing tools available with each major search engine can help any business. Why not employ them to help increase the traffic and sales on your website? Don't be left behind this advantageous way of marketing and self promoting your services and products.
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