What is Google Adsense?

To make a long story short, Adsense is a program, offered by Google that allows blog and website owners to earn money by allowing Google to place Adwords advertisements on their blogs or websites. At one time this was touted as the quickest way to begin bringing in easy money from the Internet month after month. Now it seems that everyone and their brother, cousins, nieces and nephews twice removed is trying to get in on the Adsense action.

Is it really THAT easy?

Not really. You need to do a lot more than just place random ads on your blog or web page and wait for the revenues to start rolling on. That doesn't mean it is impossible either. There are plenty of people who have made great money over the years through Adsense income. It is possible today though there are other programs out there that may give you a little more flexibility than Adsense. In other words, Google, while still king of the hill, is no longer the only game in town. Adsense is far from obsolete but those who are serious about making money online have discovered that there are faster ways to bring in the money than waiting for the Adsense ship to come in.

What do you NEED to make money with Adsense?

This is a good question to ask. The long and short answer is (insert drum roll here) traffic. The more people who visit your blog or web page the greater the possibility that someone among them will click on one of the Adsense ads that are displayed on your site. These clicks translate to revenue from pennies to dollars for you and can add up over time.

There are many complicated formulas you can learn that will give you the odds of creating an income in certain niche markets. You will need to consider these and how much the clicks are worth before you decide how much time, effort, energy, and resources you want to devote to your efforts to make money through Adsense.

Like most things in life, you will make more money with Adsense if you put more effort into it. It is important though to learn specific approaches that will make you money rather than spending untold hours each day in efforts that aren't focused and aren't productive. There is money to be made in Adsense, there is also a pretty significant learning curve. Be sure you spend time learning the ropes before going in all “gung ho” trying to create Adsense riches.