If you have a website, you must have traffic i.e. luring visitors to your site. Otherwise there is no point in having a website. Generating traffic to your website may be difficult but it is not impossible. There are a few tips and ideas on getting more and more visitors to your site and thus being able to generate a substantial amount of traffic. The more traffic you generate, the more business you can rake in and more will be your profits and market visibility.
The main point is that your website has to be attractive, interesting, easy to visit and pleasing. If all these are there then half the battle in generating traffic is won. Optimize your website for the search engines and you will get traffic. Your keywords should be good, sensible and common so that more people can visit.
There are a couple of other ways of generating traffic. There is no single switch that you can turn on to get traffic. It takes time and patience. Posting comments on people’s blogs, participating in forums in your niche and getting traffic through link exchanges are some ideas which can work and attract traffic to your web site.
Pay per Click (PPC) search engines will get you positive business. This is one of the fastest and the surest way to drive traffic to your web site, especially if it is new.
Blogging is another method as it is an online diary or weblog that is a dynamic process. They are generally updated frequently and the search engines love them.
When you make a post, include a link to your site or webpage. It has been observed that websites that cater to everyone’s everyday needs, professional or personal have a better chance of being sighted by search engines. If your website has posts on food or entertainment or shopping, naturally the traffic generated will be high. Websites on travel are also interesting.
Make a post daily in a niche related to your web site adding a link to it. You can post comments on other’s blogs so that the blog visitor can reach your website through it. You can write an article or two on a topic related to your website and submit it to popular article directories. There are many directories where you can submit as many articles as possible. You can put a video on YouTube and drive traffic to your website. You can write a press release advertising your site so that traffic is diverted that way too.
Apart from these basic tips there are a number of ways in which a customer can be drawn to your website. You can start with a basic set up and move on to more complex ideas once regular traffic starts moving your way.
There are two main types of traffic :
Search Engine Traffic - This type of traffic comes from search engines such as Yahoo, MSN and Google. The good thing about it is that it is free, highly targeted and usually helps direct quite a lot of traffic. The not so good thing is that it you can’t control it. You rely on robots to analyze and deliver the traffic to your site, and it is short term.
Referred Traffic - This type of traffic comes from a third party mostly a human source, some examples being forums, banners, article directories and partners. The good thing is that it is can be controlled, it is highly targeted and it is long term. The not so good thing is that it is time consuming, and it is repetitive.
Today it seems that webmasters mostly rely on traffic coming from search engines. However, the correct manner in which to get traffic as the new school of thought recommends is to not use search engines, since search engines give a narrow view in regards to traffic generation, and so one will not be able to see the opportunities that exist outside of search engines in order to generate traffic. You will also not be able to control the traffic if you use search engines and that does not work too well in marketing. The use of search engines to generate traffic should not be your priority. It may be better to focus on referred traffic, as discussed above, in dealing with traffic generation.
If you use referred traffic you will have long term control on your traffic and it can be manually generated rather than by a robot. You can submit content to your feeds, be active in forums and blogs, and even exchange links if you use the referred traffic method. Another way you can use referred traffic is to submit the sitemap of the site to MSN, Google, Yahoo, etc. especially since Google and most search engines make changes to their algorithms on a daily basis in order to produce content that is relevant for the users of their various engines.
When you build referred traffic to your site, you are assisting search engines so as to be able to index your site, rank and understand your site in a better way, and therefore developing search engine traffic as well in a natural manner.
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