If you surf the internet you will often come across the term ‘free web traffic’. It sounds really nice and attractive. You cannot deny that really as it has the ‘free’ factor attached to it. But there are two questions here that need to be answered. What is free traffic and if it does really exist?
With the term free traffic we refer to strategies and plans that can generate traffic without spending any money at all, or when you get the desired traffic without paying any traffic dealer or trader – practically without hiring professionals and companies to do the job. However charming this term is though, it could not be further from the truth. There is no serious professional that will tell you that you can get free traffic for your online business.
First of all, generating and monetizing traffic is something that cannot happen from one day to another. It takes time and effort, and usually a few months pass before you see some serious traffic coming your way, provided that you have done some persistently good job the previous time. And what does this good job mean? It means that you provide the potential customers and clients with some value and value is something that by default cannot be completely free. Even if we don’t talk about spending money in order to pay someone to write something for you but you do it yourself, you will spend some serious time to either write a blog or article, advertise your work, and make yourself known. Only if you consider your time worthless, traffic can be really free.
What is true is that you have the option to choose how much money you will spend in order to generate traffic. Spending too much money is definitely optional, as you can choose not to hire expensive professionals and outsourcers and do the SEO job yourself, or hire someone for little money. Dedicating time, especially if you do
everything yourself, is not really optional. In this case you have to invest a part of your everyday life in order to plan and launch a marketing campaign that will make your company known and will bring traffic and potential customers to your business. The harder you work, the better the results.
In any case, you will have to spend some money to have a domain name and server support, buy some software that will help you with a marketing strategy and maybe something that will keep track of emails and correspondence. Remember that in order to make money, you need to spend some money. The amount is up to you, but do not start your business believing in fairy tales.
You are probably aware that generating traffic for your website can be a really time consuming and overwhelming process, especially for those who are beginners in SEO. One of the most efficient ways to direct traffic to your website is tagging.
What is tagging?
Tags are synonyms of the keywords, used for classifying and making the numerous blogs and websites visible in the World Wide Web. Tags are usually the key elements that provide search engines enough material to get you to the first positions in their rankings, but are equally crucial for generating traffic, as they can make your blog or your website appear even when the users are looking for words that are not included in the actual website or article. How is that possible? Well let’s see how the tags and meta tags work. When it comes to tags, you can make a brief summary of your article and content in the website, using words that describe the content. For instance if your website is about tennis equipment and your content is all about tennis players and events, then you can use the words ‘US Open, Grand Slam, court or even Federer ‘ as tags. If someone then searches for one of those words then they will also get your webpage among the results, even if it has nothing to do with the actual content.
This is what makes tagging really impressive as a means of generating traffic, because you can benefit from a large number of keywords, even the ones that
you haven’t chosen to use. You are able to use all possible keywords that are popular in the same page. With tagging you can use synonyms and paraphrase some of your used words and phrases and increase this way the possibilities of being discovered by numerous users. Moreover, tags are used in all social networks and groups, like Facebook, MySpace or in article databases, which means that you can tag keywords that would make your website visible to all users. These are some of the reasons why some people related to SEO and the internet industry in general think that tagging is a revolutionary concept in traffic generation.
Making yourself visible and popular in the World Wide Web is not an easy task. So you should consider making a plan and benefiting from all possible methods and means of traffic generation. Tagging is simple and absolutely free.
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